Hasil Pencarian

LEWIS Global Communications

Senior Account Executive, LEWIS Global Communications (LEWIS)

Dipublikasikan 10/05/2021 Tenggat waktu 10/06/2021

Australia, Sydney

Hubungan Masyarakat


Situs perusahaan

Jam kerja
Penuh Waktu

Tipe pekerjaan

Deskripsi pekerjaan

The Senior Account Executive is responsible for day-to-day media liaison and project management within accounts. As the most media-focussed role within the Account Servicing team, a Senior Account Executive will thrive on successfully pitching their clients’ stories to the media. This person integrates social media into PR campaigns and has the necessary skills to communicate effectively with their clients, teams and media contacts. 

Key responsibilities and tasks
Client Management
  • Offers thoughtful advice and recommendations to clients and team regarding media strategy, tactics and media opportunities
  • Maintains assigned relationships with clients, establishing self and LEWIS as an invaluable long-term partner for marketing and communications services
  • Manages communication with selected clients and ensures deadlines and service agreements are met consistently
  • Participates in the business development process by supporting with pitch preparation and research
Media Relations 
  • Understands and avidly follows the news agenda, positioning clients and products within the wider news narrative
  • Directly pitches engaging content to journalists, bloggers and analysts on an on-going basis
  • Reviews and refines campaign programmes at a tactical level, ensuring on-going relevance and adapting plans where necessary
  • Deploys rapid response to breaking news on behalf of clients, reacting quickly to emerging stories in line with client profiles
  • Researches, identifies and approaches appropriate media contacts (eg. journalists, bloggers, analysts) on an ongoing basis
  • Identifies and secures standing opportunities such a columns and Q&As with a wide range of industry and national news platforms
  • Continually builds a solid understanding of the media landscape across national, regional, industry-specific and vertical channels
  • Drafts a broad range of written materials including biographies, briefing documents, media alerts, soundbites, Q&As, backgrounders and boilerplates, ensuring a consistent level of high quality content
  • Creates press materials and compelling content for both traditional and digital media
  • Creates valuable and insightful briefing sheets to assist clients with their press communications
  • Understands and develops knowledge around how to find a good news angle or hook
  • Takes a developmental approach to improving writing ability, adapting and refining style to suit the needs of the client
  • Works with content specialists to ensure a consistent level of quality for all written content
  • Uses insight to create valuable briefing sheets for clients to use during their press briefings
  • Reviews content drafted by Account Executives/Account Coordinators, providing feedback and guidance 
Digital / Social media
  • Uses social media platforms to expand own network, develop media relationships and positively impact client results
  • Pitches additional digital content including infographics, animations and video to support written content and client aims
  • Uses social media and proactively explores new tools, solutions and processes to continuously evolve and optimise client PR campaigns
  • Provides social media insight as well as execution and management of related digital activity
  • Works collaboratively with the digital team to increase the utilisation of digital services wherever possible
About you
  • Relevant experience of working in a B2B, corporate, consumer or digital communications agency environment at an Senior Account Executive or Account Manager level
  • Attention to detail 

  • Proven written ability in English and local languages
  • Creative thinking 

  • Understanding of client business issues and requirements 

  • Highly developed presentation skills 

  • Understanding of market research and analysis 

  • Ability to delegate effectively 

  • Calmness under pressure and ability to achieve tight deadlines 

  • Ability to interact with confidence at board-level with clients 

  • Proven ability to keep abreast of current affairs and relate them to client situations 
This job description is not intended to be an exhaustive list of the responsibilities for this role. Other responsibilities may be added from time to time.
LEWIS is an Equal Opportunity Employer. We are committed to creating and fostering an environment focused on equality, empowerment and respect. We strive to create an inclusive workplace that supports and celebrates our diversity. We continue to invest in our efforts to ensure that LEWIS is a place where everyone can thrive.

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