Hasil Pencarian

LEWIS Global Communications

Senior Account Manager, LEWIS Global Communications (LEWIS)

Dipublikasikan 10/05/2021 Tenggat waktu 10/06/2021

Hong Kong

Hubungan Masyarakat


Situs perusahaan

Jam kerja
Penuh Waktu

Tipe pekerjaan

Deskripsi pekerjaan

The Senior Account Manager owns the client relationship. They are responsible for meeting client expectations and ensuring the client is kept fully up to date with critical activity on the account. In addition they are responsible for developing that relationship by identifying and selling additional services. The Senior Account Manager takes the lead in maintaining key media relationships on behalf of all clients, leads outreach for campaigns and oversees the integration of social media activity into campaigns. This person is also responsible for managing a team, coaching junior members of staff, ensuring individuals have the right skills, and that the team works together effectively.

Key responsibilities and tasks
Client Management
  • Oversees and maintains a consultative relationship with the client, acting as a contact and partner for all marketing and communications services
  • Responsible for maintaining excellent client communication at all levels; defining deadlines and service agreements whilst ensuring these are met consistently by the team
  • Works closely with the client to regularly review account performance, identifying and communicating opportunities for additional PR, marketing and digital tools and services
  • Works with the management team to ensure account profitability and effective budgeting
  • Plays an integral role in the new business process, taking an instrumental role in generating content and presentation preparation, in addition to attendance
Media relations
  • Oversees all media relations activity on behalf of the client, maintaining key media contacts for campaigns and projects 

  • Builds, maintains and develops robust relationships with journalists, bloggers, influencers and analysts across national, trade and vertical media channels
  • Utilises network to create and maximise client coverage, advising on potential opportunities
  • Maintains and promotes a sound understanding of current affairs relevant to the client’s industry and the wider news agenda
  • Guides the team on formulating rapid response to breaking news on behalf of clients, reacting quickly to emerging stories in line with client profiles
Content creation 
  • Oversees and provides content creation for campaigns and projects including press releases, articles, blog entries, and other written material 

  • Works with content experts to drive the improvement of own and others knowledge of impactful techniques and writing styles 
Digital / Social media
  • Uses social media platforms to expand own network, develop media relationships and positively impact client results
  • Pitches additional digital content including infographics, animations and video to support written content and client aims
  • Uses social media and proactively explores new tools, solutions and processes to continuously evolve and optimise client PR campaigns
  • Provides social media insight as well as execution and management of related digital activity
  • Works collaboratively with the digital team to increase the utilisation of digital services wherever possible 
About you
  • Relevant experience of working in a B2B, corporate, consumer or digital communications agency environment at an Account Manager or Senior Account Manager level
  • Understanding of client business issues and requirements
  • Understanding of the local market and opportunities for growth
  • Strong project management skills with an ability to plan and prioritise
  • A persuasive and convincing writing style
  • Excellent general knowledge of and a keen interest in current affairs
  • Ability to delegate effectively
  • Calmness under pressure and ability to achieve tight deadlines
  • Ability to interact confidently with clients at a senior level
  • Ability to troubleshoot team and client problem areas – and suggest a remedial course of action
  • Creative thinking and an open-minded approach
This job description is not intended to be an exhaustive list of the responsibilities for this role. Other responsibilities may be added from time to time.
LEWIS is an Equal Opportunity Employer. We are committed to creating and fostering an environment focused on equality, empowerment and respect. We strive to create an inclusive workplace that supports and celebrates our diversity. We continue to invest in our efforts to ensure that LEWIS is a place where everyone can thrive.

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