Andres Vejarano, former Regional Managing Director, APAC at IPG’s DeVries Global, has recently founded Cali17. Based in Hong Kong to service clients across Asia, Cali17 is a culture-driven marketing consultancy that connects brands to consumers and communities. With a career spanning more than three decades, Andres has held senior marcomms roles across more than a dozen markets, with a focus in East Asia. Prior to overseeing DeVries Global's APAC region, Andres was Co-Managing Director at Edelman Hong Kong. He also headed up business development and marketing for B.BASE International Design Group and Microsoft. Connect with him at andres@cali17.com or at (852) 6750 9317.