Cognito has appointed Christina Lai as Managing Director, Head of Greater China. Based out of Hong Kong, Christina will support Cognito’s key finance, FinTech, professional services and tech clients with strategic comms and profile raising activities. She will advise on issues and crisis management, public affairs and stakeholder engagement. With more than 20 years’ experience, Christina joins after a short period lecturing comms at a university, a role she will continue. Prior to that she was Senior Vice President for FleishmanHillard’s finance practice. She previously led APCO’s business in Hong Kong and spent a decade in senior roles with Standard Chartered’s corporate affairs department.