Deft Content has gone live in early August with the aim of helping financial brands deliver impact and engagement with compelling, click-worthy content. It caters to industry players in the investment, banking, insurance and FinTech sectors. Founded by Edward Butler, who divides his time between Singapore and Kuala Lumpur, he has over a decade of experience supporting financial service clients across Europe, North America and Asia. Edward also spends his time mentoring young FinTech brands via a global FinTech accelerator, helping them to build their brand and marketing strategies.