Edelman has named Jenny Granger as Head of Strategy for its Health business in the Asia Pacific (APAC) region. Her appointment reflects the strategic focus of the work Edelman is currently handling for clients in the pharmaceutical, medical technology and consumer wellness space.

Jenny joins Edelman after leading her own strategy and research consultancy with a focus on go-to-market and growth strategies across health and wellness, pharmaceuticals, beverage industries and not-for-profits.

Will Collie, Vice Chair of Health for Edelman in APAC, said communications and marketing environment has become complex and more focused on driving real business outcomes: "We are deliberately building teams that think broadly around the entire health business ecosystem, providing a focused and strategic perspective to the issues our clients face.”

Jenny will work closely in her new role with client leaders, creative teams and clients themselves to help address some of the most pressing challenges currently facing the sector. Her appointment will build on the foundation Edelman’s health business has built around cross regional expertise, focusing on integrating creative and strategy with Edelman’s health teams across Asia.

This latest appointment follows the recent appointments of Brian Wang as Head of Health, China and Jenny Jackson, who joined Edelman as Head of Health in Hong Kong.