Interview

Telum Talks To... Darren Burns, President, Asia Pacific, Golin

“What we want to be doing in PR is putting a lot more rigour around our intuition”

Telum recently spoke to Darren Burns, President, Asia Pacific at Golin. Darren spent over two decades leading agencies in Shanghai and Taipei and now oversees APAC for Golin based in Singapore. He’s also a lecturer, podcaster and die-hard cricket fan.

In this interview Darren explains Golin’s data-driven and customer journey-led approach, the firms’ growth this year and plans for the future, mental health and diversity and inclusion, and shares his tips for young people coming into the industry.

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