"The journalist wants a headline and you want to get a message across" - former Bloomberg journalist and TV Anchor, and founder of Acara Strategy, John Dawson talks to us this week about interviewing both from the interviewers and interviewees perspective and on the founding of an agency during a pandemic.

Bringing with him experience from a 20 year broadcasting career, John interviewed politicians, business leaders and celebrities including Bill Clinton, Tony Blair, Sir Richard Branson, Jack Ma and David Beckham and founded Acara in October 2019 prior to COVID.