“I believe everybody has a business opportunity in your lifetime…”

This week Telum Talks to Lars Voedisch, Founder & Managing Director, of PRecious Communications about why he started a Southeast Asia focused PR agency.

Originally from Germany, Lars started his career as a broadcast journalist in the army, later moving to Asia in in-house and agency roles. He founded Singapore based PRecious eight years ago. Today PRecious has four offices in the region with a team of 50.

“Eight years ago Singapore was a destination market meaning global brands were coming here and they needed PR. Now we have our own big brands that want to go out there.”