PR Junior Account Executive - Lifestyle, Purple (APAC) Limited
Location
Hong Kong, Sheung Wan
Hong Kong, Sheung Wan
Industry
Public Relations
Public Relations
Pay
Paid
Paid
Posted
25/04/2025
25/04/2025
Closing date
25/05/2025
25/05/2025
Hours
Full Time
Full Time
Job type
Permanent
Permanent
Company website
purplepr.com
purplepr.com
Job description
Reporting to:
Account Manager
Main Duties:
Account Manager
Main Duties:
- Monitoring all media, print, digital and social channels for brand coverage and competitor activity, scanning relevant articles for distribution around the team.
- Responsible for managing product deliveries in a timely manner.
- Handle product and image call-ins, and compile and manage all mass mail outs.
- Begin to build media relationships by attending press meetings or launch events.
- Compiling reports and coverage presentations for all clients.
- Supporting the team with key launches and events.
- Maintain and establish industry contacts with digital influencers and media.
- Day-to-day support on mailings, events, social media promotions, partnerships and influencer outreach initiatives, and reporting.
- Monitor and benchmark social media activities of other competing brands.
- Identify and track emerging trends, initiatives, and vendors in the digital space and develop relevant client applications.
- Analyse outcomes and create reports summarising results.
- Conduct research on both brands, products, and industry to support the development of client plans and new business proposals.
- Generate media placement in appropriate titles.
- Analyse coverage across online, offline, leveraging added value from all PR activity.
- Be a brand champion for your clients and build strong relationships with them.
- 1-2 years of PR experience, ideally within the agency scope.
- Familiarity with the organization of press reports and press clips.
- Demonstrate solid understanding of ongoing interest in media relations and strategy.
- Able to identify communication opportunities through a proactive approach.
- Effective communicator with an eagerness to grow and learn.
- Ability to work in a fast-paced environment, meeting tight deadlines. Excellent prioritizing and time management.
- Discreet, professional, and articulate, with outstanding communication skills.
- Extremely well-organized, methodical, and efficient with strong initiative.
- Strong writing skills.
- Computer skills including Outlook, Excel, PowerPoint, and Google Doc.
- You are a team player who is hardworking and dedicated.
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