2020 PR Industry Trends for Australia and New Zealand
Interview

2020 PR Industry Trends for Australia and New Zealand

2020 has been a big year for all industries, especially for the communications industry. Some of the key trends Telum has identified for the Australian and NZ communications industry are:
  • Hiring has returned to agency-land after a marked decline during the height of the pandemic. 
  • The audience for podcasts is growing rapidly as a result of social distancing measures.
  • We saw newly created COVID-19 specifc roles in communications.
  • PRs had to pivot and adapt by creating COVID-19 response products. 

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