Communications agency, AMPR, has launched a dedicated production division, Created by AMPR, managing everything from strategic direction, creative ideation, storyboarding, videography and photography, styling and editing.

Created by AMPR was launched off the back of a twofold increase over the past 12 months in demand for creative content, according to the agency, complementing holistic communications campaigns and creating memorable moments for brands including Swisse, Nissan, David Jones, Puma, Adairs, Photo2022 and Dementia Aus.

The agency is preparing for further growth in the space with the appointments of James Yessayan as Digital Marketing Manager and Georgia Mcleay as Production and Talent Executive (both based in Melbourne), working alongside Content Creator, Annalyse Woodgate, in Sydney.

Jannah Flockhart, AMPR General Manager, said: “The growth of our content division was accelerated during the pandemic and has become a key pillar in our service offering, allowing us to offer fully integrated campaigns and value-add for our long-standing brand partners and new clients alike.”