Edelman has welcomed Adam Welch as Client Director, based in Hong Kong. Adam has more than 12 years’ experience in corp comms, executive profiling, content marketing and paid media, and most recently headed up digital content at AIA for its distribution business across Asia. Prior to this, Adam was Public Relations and Social Media Leader at EY covering financial services and key regional initiatives across Asia Pacific. He is also Co-Chair, Hong Kong Chapter at APACD.