Ashbury Communications and REKT Partners have signed a Memorandum of Understanding (MoU) that formalises their longstanding collaboration and enables the two firms to offer clients a more integrated proposition.

Combining Ashbury’s financial sector focus and capabilities in original content and media relations with REKT Partners’ focus on reputation, crisis and issues management, the two consultancies aim to support a broader range of client needs. The MoU builds upon previous engagements between the two firms to deliver an integrated service to clients.

“It’s been a privilege to work with George and his team over the past three years and I’m delighted to be strengthening our relationship through this partnership,” said Adam Harper, Founder and Managing Partner of Ashbury. “George’s deep experience in reputation and crisis management are a valuable resource for our clients and I look forward to working even more closely with REKT Partners to help our clients navigate the risks that they face.”

“We believe there’s incredible strength in the model of best-in-class independent consultancies collaborating to expand client services,” said George Godsal, Founder and Managing Director of REKT Partners. “Our official partnership is a natural progression in our work together, and means we can provide an ever more seamless offer for clients with broader expertise. In the early days of REKT Partners, Ashbury was the very first consultancy we worked with, so we’re confident that we’re building on firm foundations.”