Edelman has appointed Ashutosh Munshi as Head of Brand for Asia Pacific. Having been with Edelman for 18 years, he has worked across the firm’s offices in Mumbai, London and New York, most recently as Head of Brand for Edelman India and Regional Client Lead on the Unilever business. Munshi will report to Edelman’s Global Chair of Brand and F&B, Megan Van Someren, as well as Stephen Kehoe, CEO of Edelman Asia-Pacific, and will oversee the launch of new regional capabilities for the Brand practice, involving stronger integration and collaboration across Edelman’s strategy, creative, data and analytics, influencer, digital and public relations capabilities.
“As we look ahead at the new year and at the continuous shifts in consumer expectations, how brands behave matters more than ever before,” says Van Someren. “The time is now for brands to step up and put trust at the helm - and not just through communication, but through action and advocacy.
“We are delighted to have Ashutosh take on this new role, to which he brings over twenty years of experience integrating and delivering strategic, creative and insight-driven work. Work that achieves tangible and measurable business outcomes for client partners.”
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