Bastion Amplify expands to Queensland with strategic acquisition

Bastion Amplify expands to Queensland with strategic acquisition

Integrated communications agency, Bastion Amplify, has acquired South East Queensland public relations firm, Promedia, marking a strategic move into the Queensland market under Bastion's Australian and international expansion programme.

Promedia has been operating on the Gold Coast and in Brisbane for 39 years and will be incorporated into Bastion Amplify’s existing operations spanning Australia, New Zealand, and the United States.

Bastion Amplify Queensland will remain headed by Promedia Managing Director, Jeremy Scott, and will provide clients with access to the full suite of integrated communications services under Bastion’s "Think Wide" model. The model brings together best-in-class service offerings and experts across the spectrum of communications disciplines, from research and insights through brand and creative to advertising, reputation, digital and customer experience, sponsorship and experiential, film and content production, Asia marketing and communications and data analytics.

The agency is the first in a series of Queensland acquisitions planned by Bastion across the communications, creative and experience sectors, which Founder and Group CEO, Jack Watts, says will see Bastion expand across South East Queensland over the next six months: "Brisbane and the Gold and Sunshine Coasts are experiencing an unprecedented surge in population and economic growth which are driving record levels of private and public sector investment in development, infrastructure and consumer business.

"With a 10-year runway to the 2032 Olympics, the region is just getting started - without doubt it’s going to be a major growth hub not just for Australia but the Asia Pacific.

"We want to be in the thick of that action. The opportunity for Bastion to partner with an agency such as Promedia, which is woven into the business fabric of the Gold Coast and Brisbane and is synonymous with many of the most iconic development and nation-building infrastructure projects delivered in both cities as well as in northern NSW - it’s the beachhead we’ve been looking for."

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