Integrated agency, Bastion has announced the appointment of Alexandra (Alex) O’Neil as its new Head of Brand Marketing. Based in Sydney, she will be responsible for all marketing communications for the Australian and New Zealand markets, driving brand strategy and business growth alongside Bastion's executive team.

Alex joins after finishing up as Group Marketing Manager at Solotel Group, where she developed marketing and PR strategies to impact business growth, visibility, reputation and relevance. Prior to that, she was part of Crown's Business Development and Marketing team.

Bastion's Managing Director of Experience - Growth, Matt McCann, says the appointment is in line with the agency's plans to conceptualise a marketing strategy for ANZ: "We’re incredibly lucky to have found someone of Alex’s calibre to join the team. She is moving from an amazing career in hospitality at Solotel Group as Marketing Manager where she managed multiple brands.

"With exciting announcements coming from Bastion locally and globally, the role required someone with an acute ability to understand the operational needs of a multifaceted full-service marketing and communications agency like Bastion and the impactful work we do under one holistic umbrella."