BRANDTHINK Malaysia has announced that Chia Li Sing will be taking on the role of General Manager, effective immediately. Chia has been with the agency for over 10 years, first leading the PR practice as its Senior Associate, before moving up to the role of Associate Director for Communications and Brand Planning. 

In 2014, Chia was appointed Senior Associate for the PR practice before taking the role of Associate Director of Communications and Brand Planning in 2016. During her time with the agency, she has played a role in driving clients, including Singapore Tourism Board, Mattel, and Under Armour. She has also led startup programmes that established a Planning and Brand Consulting practice within BRANDTHINK Malaysia, as well as spearheading the roll-out of a Digital PR practice in 2017. 

Jui Hong Teoh, Managing Director of BRANDTHINK Malaysia on Chia’s appointment said: ”Li Sing has brought to our company a sense of focus, drive and discipline that is instrumental to our success. A quietly confident individual, she has a keen eye on the industry and has a pulse on emerging trends.”