Pulse has announced the promotion of Dan Young to Managing Director, effective mid-March. Dan first joined opr early in 2017 and implemented a range of digital and social change across the agency, leading digital campaigns including Envoy, the agency’s influencer marketing tool, and Culture Converted, Pulse’s performance marketing planning model launched in 2020.  He was promoted to the newly created role of Chief Digital Officer for opr in December 2019.

Dan will be reporting to opr CEO Richard Brett, who said, “Since we rebranded and relaunched Pulse around ‘Culture, Creativity, Clout’ in 2019, the agency has seen significant growth in delivering integrated work across media relations, social, digital and performance marketing.  We are expecting this to continue into 2021 as the market continues to recover and look for increasingly innovative solutions. Dan’s significant clout and skills within the digital space not only serves the Pulse strategy well, but as a seasoned and proven leader he further reinforces the agency’s people-centric culture. The team is thrilled he will be leading them through this next phase of business expansion as Managing Director for Pulse.”

Dan commented: “I am excited to be given this opportunity where I can draw on my digital, social experience and passion to continue Pulse’s transformation, with the additional benefit of leading such a brilliant team of exceptionally talented people. Together with my team I look forward to continuing Jacqui’s legacy of successfully transforming Pulse into an earned-led digital and social agency and achieving outstanding and ambitious outcomes for our clients.”  

He replaces Jacqui Abbott, who is leaving Pulse in mid-March to take up the role of Group Director of Content Communications at Foxtel Group, including their streaming services, Kayo and Binge, and all Foxtel brands. Jacqui has held the role for three years and has been with the agency for six years after joining in early 2015.