MSL Group Middle East has onboarded Dana El Zoor as Senior Account Manager. Based in Riyadh, she is responsible for managing a portfolio of local, regional and global clients across various sectors, leading integrated communication strategies, and overseeing PR campaigns, influencer engagement, and media relations.

Dana brings close to a decade of PR, client servicing, media relations, and strategic communications experience, having worked at Digi7, Rowat PR and most recently with Impact Porter Novelli.