Daren Ching returns to Singapore as Director of Marketing, BMW Asia
BMW Group Asia has announced the appointment of Daren Ching as Director of Marketing, BMW Asia, with effect from 1st August 2021. Based in Singapore, Daren will replace Brenda Pek who has been leading the brand's marketing in Asia for three years. Prior to his new appointment Daren has served as the Head of Marketing for BMW Group Indonesia, based in Jakarta, Indonesia. He has been in the automotive industry since 1999 and began his career with BMW Malaysia in 2005 as a Product Manager. After five years, he joined BMW Asia in Singapore and held the position of Regional Product Manager for three years, and then Regional Sales Manager for six years, before relocating to Indonesia for his current role.
Christopher Wehner, Managing Director, BMW Group Asia said, “We are excited to welcome Daren back to Singapore into this exciting role. Daren’s experience with BMW across multiple markets in the region, combined with his extensive professional network and his passion for digitalisation, makes him the perfect fit to lead our Marketing team during this exciting period."
"I would also like to take this opportunity to thank Ms. Brenda Pek for her contributions to the success of BMW Asia over the past three years and look forward to working with her in her new capacity as the Director of Sales for BMW Asia.”