Dentsu Creative Public Relations launches in ANZ

Dentsu Creative Public Relations launches in ANZ

Dentsu Creative has created a new public relations capability, with the launch of Dentsu Creative Public Relations in the Australia and New Zealand market.

This provides clients a single agency offering by bringing together the expertise of heritage brands Haystac (consumer and brand), Cox Inall (behaviour change, corporate and agribusiness) and Cox Inall Ridgeway (First Nations) which will be led by Tim Powell as Chief Public Relations Officer.

CEO of Dentsu Creative ANZ, Kirsty Muddle said: "In the ANZ market, we have one of the most sophisticated range of public relations capabilities within the global dentsu network. Bringing together all our capabilities under a single brand and creating one united team enables our clients to seamlessly access the best-of-the-best, and there’s no better person to lead this than Tim Powell."

"Tim brings 30 years’ experience in journalism, politics, corporate affairs, and PR, and he has an extensive network across Australian business and media covering food and agribusiness, retail and sustainability. He also sits on the Board of the Product Stewardship Centre of Excellence, bringing our clients deep expertise in ways they can improve their sustainable footprint," she added.

The launch of Dentsu Creative Public Relations follows the commencement of Dentsu Creative ANZ in June last year, and brings together a seamless PR and creative offering for clients.

Chief Public Relations Officer of Dentsu Creative ANZ, Tim Powell said: "It really is a unique offer in the ANZ market. I can think of no other agency that can track an issue or opportunity for a client with the breadth and depth of expertise, networks and capability we have."

"We are primed to guide our client partners through the immense challenges we all face in decarbonisation of the economy, sustainability, social and economic change and achieving recognition for First Nations people. We build audiences, engage communities, earn attention and instil trust through our skills in PR, influencer marketing, social media, behaviour change and earned creativity."

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