, an independent public relations and marketing agency based in Ho Chi Minh, Vietnam, marks its fifth anniversary this year. The agency provides public relations, marketing, and crisis communications for a roster of clients which include companies in the Fortune 500 list, MNEs, and global startups from around the world to promote their brands in Vietnam and Southeast Asia markets.
“The agency has gone through some trying times over the last five years, and is celebrating our fifth anniversary amidst COVID-19. But with the dedication and hard work our employees put in, we have adapted to the situation and are still striving to leverage our expertise day-by-day.
"Southeast Asia, and Vietnam in particular, has always been viewed as the ‘less-developed area’ of the PR industry
. Despite the non-stop efforts to improve service standards, little recognition has been given to PR professionals and the PR industry in this part of the world. We don’t see ourselves as ‘just a local agency’, but our mission is to deliver the best practices while empowering our voices among global peers. In the future, we will continue to carry this mission, and hopefully, more people will have a positive view of Vietnam’s PR industry,” says Dr. Ly-Le, Managing Director of EloQ Communications.