Enero fires up Hotwire's growth with US / APAC acquisitions
(Pictured, l to r: GetIT CEO, Anol Bhattacharya; Hotwire Global CEO, Heather Kernahan; Enero Group CEO, Brent Scrimshaw; ROI DNA CEO, Matt Quirie)
Enero Group has announced two major acquisitions to fuel the growth of its global technology communications consultancy, Hotwire.
ROI DNA, a B2B digital marketing agency with clients including AWS Marketplace, Loom and Salesforce, will extend Hotwire's capabilities in North America.
GetIT is an APAC marketing agency providing telecom, IT and tech marketers with strategic advisory services, martech, products and programmes. Its acquisition will launch Hotwire’s owned office network across Asia, including Singapore, Malaysia, India and Japan, with a client portfolio that includes tech brands such as AWS, Oracle, Fortinet, Fujitsu, Cisco, Google Cloud and Trend Micro.
Brent Scrimshaw, CEO of Enero Group, said: "Adding sophisticated performance marketing capabilities in North America and APAC [to Hotwire] will create a global network of performance marketing expertise. This will unlock further opportunities for Hotwire to deepen their partnerships with some of the world’s leading technology companies. Combining world class communication skills to expedite reputation, relationships and revenue, these acquisitions will continue to accelerate Enero’s growth trajectory and positioning as a creative technology company.”
Heather Kernahan, Global CEO of Hotwire, added: “The addition of ROI DNA and GetIT to our portfolio allows us to accelerate our reputation, relationship, and revenue services globally while adding performance marketing to provide a unique marketplace offering which we believe is the key to success in the current tech landscape."
ROI DNA and GetIT will become part of the Hotwire Group to advance the consultancy’s network of global businesses with a combined team of more than 500 employees and 14 offices around the world. Effective immediately, ROI DNA will operate as ROI DNA, a Hotwire Company. Matt Quirie, ROI DNA CEO and the extended leadership team will continue in their current roles. GetIT will operate as GetIT, a Hotwire Company. Anol Bhattacharya, GetIT CEO and the extended leadership team will also continue in their current roles.