Feature
Event Wrap Up: Telum Talks... Business
The panel discussed the current state and future of business and business media in Australia, how they engage with their audiences, and how PRs could work better with broadcast newsrooms.
The full event can be viewed above.
Key insights from the day included:
- All three of the network editors are based in Sydney, however can travel to relevant stories or, more likely, can utilise the camera crews in each capital cities to conduct interviews across Australia,
- Case studies are key, whether that is to demonstrate how international stories and news impacts Australians, or the power of a new personal finance app.
- Because their audiences are broad and national, the number one question people should ask themselves before pitching a story is: what does this mean for my, and by extension the public’s, hip pocket.
- Stories travel further and wider than just TV. Each story is likely to end up on multiple shows across the network, as well as online. There may be a different tone or a slightly different angle, but the content will likely live beyond just one bulletin.
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Telum Media
Database
Journalists
Ross Greenwood
Business Editor
Ricardo Goncalves
Host
Gemma Acton
Network Finance Editor
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