FINN Partners scales up APAC offerings with senior leadership changes

FINN Partners scales up APAC offerings with senior leadership changes

Global integrated marketing and communications agency, FINN Partners, has promoted Annouchka Behrmann to Managing Partner, Hong Kong, and Cathy Feliciano-Chon to the expanded role of Managing Partner, Strategic Development, Asia Pacific. 

Annouchka joined FINN in October 2023 as Senior Partner. In her latest post, she is charged with strengthening the agency's position in the travel and tourism, hospitality, design, wellness and luxury industries, while also broadening its capabilities and services offered to clients, particularly within corporate communications and purpose. Annouchka is further tasked with diversifying FINN's offerings across the health, consumer, technology and B2B sectors. 

Annouchka's promotion has created the space for Cathy to step up from her previous role as Managing Partner and Greater China Lead. This new appointment will see her focusing on FINN's regional business development, brand strategy and thought leadership initiatives.

Cathy joined the agency in 2019 as Managing Partner and a key member of FINN Asia’s management team. With experience in strategic brand and communications in travel, hospitality, luxury and design, she has developed various industry resources and trend studies. She also serves as a member of the Global Wellness Summit Advisory Board.

Howard Solomon, Founding Managing Partner with responsibility over Asia, commented, "Cathy’s new role expands our regional leadership bench, so we can grow our capabilities across offices and position the group for long-term sustainable growth in Asia. She brings to this new role over 35 years’ experience in brand strategy and marketing communications with clients and projects throughout the region, a track record in thought leadership and a formidable network."

"The growth that we’ve achieved in Asia thus far wouldn’t be possible without the amazing leadership we have in the region. Cathy and Annouchka, along with our other Asia Pacific leaders, know the market well and bring a level of excellence and client service that is second to none," said Peter Finn, CEO and Founding Managing Partner. 

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