Industry update
fluid collective expands with new members
The fluid collective, a global virtual communications consultancy has announced the addition of seven new members:
• Amanda Goh in Singapore
• Brian Shrowder in Melbourne, Australia
• Andres Vejarano in Hong Kong
• Philippe Borremans in Caldas da Rainha, Portugal
• Pia Garcia in New York, US
• Jon Goldberg in New York, US
Founded in October 2019 in Berlin, with the mission to solve communications-intensive business issues around the globe, the fluid collective has seen validation of its consulting model, which celebrates and thrives on the objectivity and independence of its members, senior specialists in reputation, brand, employee engagement and public affairs.
The new members of fluid:
Amanda Goh
Edelman 17-year veteran and previous Asia Pacific Vice Chair for Large Clients and Sector Growth Amanda Goh founded independent corporate and risk advisory - Chasm United Pte Ltd. Chasm United is for corporates, founders and entrepreneurs looking for global thinkers and solutions in organisational transformation, purpose communications and risk management.
Jon Goldberg
Jon helps organizations of all sizes and descriptions build, protect and restore their reputations in a world of evaporated trust and unprecedented stakeholder engagement. He founded his strategic communications and reputation risk management consultancy, Reputation Architects, in 2009 after more than 25 years as a senior leader at Porter Novell, Edelman and J. Walter Thompson. Trained as a journalist, he began his communications career as a front-line media spokesperson for Prudential Financial.
Brian Shrowder
Brian helps businesses build and defend their reputation. A former broadcast journalist and news executive, he has 20 years’ experience as a crisis consultant, media trainer and communications advisor. Andres Vejarano Andres is the founder of Cali17, a culturally-savvy marketing consultancy that connects brands to consumers & communities across APAC. He has held senior in-house marketing roles at Forbes 500's - Microsoft, Unilever, Sony, and headed up and drove client growth at international communication consultancies – Edelman and Interpublic Group's DeVries Global.
Andres Vejarano
Andres is the founder of Cali17, a culturally-savvy marketing consultancy that connects brands to consumers & communities across APAC. He has held senior in-house marketing roles at Forbes 500's - Microsoft, Unilever, Sony, and headed up and drove client growth at international communication consultancies - Edelman and Interpublic Group's DeVries Global.
Pia Garcia
Pia is a Cannes Lions and Gold Sabre award-winning brand builder adept at steering large, complex and multinational businesses. She specialises in global thought leadership; sustainability and purpose branding; strategy, planning and insights, and producing and overseeing campaigns for corporate and consumer brands, as well as NGOs.
Helena Wayth
Helena has extensive global marketing, business and sustainability experience. She founded A Bird’s Eye View, a strategic business consultancy working at the intersection of commercial, social and environmental development, to help organisations achieve inclusive sustainable growth.
Philippe Borremans
Philippe is an independent Public Relations Consultant specialising in Emergency Risk and Crisis Communication. Ex-IBM and Porter Novelli he has over 25 years’ experience working with private and public organisations across the globe. Philippe is also a certified trainer and President of the International Public Relations Association.
• Amanda Goh in Singapore
• Brian Shrowder in Melbourne, Australia
• Andres Vejarano in Hong Kong
• Philippe Borremans in Caldas da Rainha, Portugal
• Pia Garcia in New York, US
• Jon Goldberg in New York, US
Founded in October 2019 in Berlin, with the mission to solve communications-intensive business issues around the globe, the fluid collective has seen validation of its consulting model, which celebrates and thrives on the objectivity and independence of its members, senior specialists in reputation, brand, employee engagement and public affairs.
The new members of fluid:
Amanda Goh
Edelman 17-year veteran and previous Asia Pacific Vice Chair for Large Clients and Sector Growth Amanda Goh founded independent corporate and risk advisory - Chasm United Pte Ltd. Chasm United is for corporates, founders and entrepreneurs looking for global thinkers and solutions in organisational transformation, purpose communications and risk management.
Jon Goldberg
Jon helps organizations of all sizes and descriptions build, protect and restore their reputations in a world of evaporated trust and unprecedented stakeholder engagement. He founded his strategic communications and reputation risk management consultancy, Reputation Architects, in 2009 after more than 25 years as a senior leader at Porter Novell, Edelman and J. Walter Thompson. Trained as a journalist, he began his communications career as a front-line media spokesperson for Prudential Financial.
Brian Shrowder
Brian helps businesses build and defend their reputation. A former broadcast journalist and news executive, he has 20 years’ experience as a crisis consultant, media trainer and communications advisor. Andres Vejarano Andres is the founder of Cali17, a culturally-savvy marketing consultancy that connects brands to consumers & communities across APAC. He has held senior in-house marketing roles at Forbes 500's - Microsoft, Unilever, Sony, and headed up and drove client growth at international communication consultancies – Edelman and Interpublic Group's DeVries Global.
Andres Vejarano
Andres is the founder of Cali17, a culturally-savvy marketing consultancy that connects brands to consumers & communities across APAC. He has held senior in-house marketing roles at Forbes 500's - Microsoft, Unilever, Sony, and headed up and drove client growth at international communication consultancies - Edelman and Interpublic Group's DeVries Global.
Pia Garcia
Pia is a Cannes Lions and Gold Sabre award-winning brand builder adept at steering large, complex and multinational businesses. She specialises in global thought leadership; sustainability and purpose branding; strategy, planning and insights, and producing and overseeing campaigns for corporate and consumer brands, as well as NGOs.
Helena Wayth
Helena has extensive global marketing, business and sustainability experience. She founded A Bird’s Eye View, a strategic business consultancy working at the intersection of commercial, social and environmental development, to help organisations achieve inclusive sustainable growth.
Philippe Borremans
Philippe is an independent Public Relations Consultant specialising in Emergency Risk and Crisis Communication. Ex-IBM and Porter Novelli he has over 25 years’ experience working with private and public organisations across the globe. Philippe is also a certified trainer and President of the International Public Relations Association.
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