Indie agency, CampaignLab has been named as the earned agency of record in Australia for Decathlon, following a competitive pitch.

The partnership will see CampaignLab work with Decathlon to support the brand’s new positioning, 'Ready to Play?' across earned, social, influencers, content and events.

Founder and Director of CampaignLab, Andy Scales said: "Decathlon was on our dream client list. We love the brand and its focus on democratising sport. Our values really align. So we’re super excited to partner with them to expand on the new positioning and join the conversion in Australia."