Golin Group Singapore appoints new Director to bolster data, analytics and strategy

Golin Group Singapore appoints new Director to bolster data, analytics and strategy

Golin has announced the recent hire of Andrea Hui Tesorero as Director of Strategy to lead the agency's strategic planning for the group in Singapore. Her remit will focus on a data-driven strategy that will fuel the earned-first creative offerings for Golin’s Singapore clients. Andrea reports to Shouvik Prasana Mukherjee, newly promoted Chief Creative Officer, APAC, and will focus on reflecting the agency's continued investment in building its data and analytics-driven creative capabilities. With over ten years of experience in business development and strategic planning in Singapore and the Philippines, Andrea recently departed WE Communications and brings expertise in data and analytics consulting across technology, healthcare and consumer practices. Some of her significant client work included Lenovo, F5 and Lazada, among others.

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