Interpublic Group agency Golin announced the appointment of Shouvik Prasanna Mukherjee to Chief Creative Officer, Asia Pacific. Bringing over 16 years of experience across advertising and public relations disciplines to this newly created role, he will champion Golin’s data-driven, earned-first creative ideas to inspire and create change for clients across the region.

Based in Singapore, Mukherjee reports to Darren Burns, President, Asia Pacific. In addition to his new role, Mukherjee will continue to lead the data, analytics and content team in Singapore.

“Shouvik has been an integral part of the Golin team for over a decade, leading multiple award-winning campaigns,” said Burns. “He will bring unparalleled energy and passion to drive growth by focusing on regional collaboration and earned-first creative ideas.”