Creative communications agency, History Will Be Kind (HWBK), has appointed two new senior hires, capitalising on a period of growth:

• Bella Rousis joins the agency as Strategy Director to bolster the agency’s strategic integrated services. Combining experience across creative and content strategy, CX, and brand, she will also be working across the broader Deepend Group. Bella joins from B.B.E Creative/HERO as Content Director, where she worked across clients including Mastercard, Dulux Group and Pernod Ricard.
• Georgie Wilson joins the team as Account Director, as previously reported by Telum. She will support the development of HWBK’s purpose offering, as well as head up accounts including Etihad Airways, Google Chromebook and McGrath Foundation.

E-J Granleese, Founder and Managing Partner of HWBK, said: "As an agency, we’re always looking ahead to meet the changing needs of our clients. Now more, than ever, strategic cross-channel thinking that is rooted in purpose is the key to unlocking history-making work. We’re excited to welcome both Bella and Georgie into the team as we continue to develop our offering for both our portfolio of established clients and future partners."