History Will Be Kind to handle comms for first Moxy hotel in the ANZ region

History Will Be Kind to handle comms for first Moxy hotel in the ANZ region

Creative communications agency, History Will Be Kind (HWBK) has been appointed as the communications agency for Moxy Sydney Airport following a competitive pitch process, building on the agency’s growing travel portfolio. Opening in August 2023, Moxy Sydney Airport is the first Moxy hotel to open its doors in Australia and New Zealand.

The HWBK team will introduce Moxy Sydney Airport to the Aussie market, positioning the hotel as the choice for millennial travellers, boosting the hotel launch moment and beyond through a targeted earned and influencer marketing strategy.

HWBK Business Director, Edwina Brook, said: "The partnership with this distinctive Marriott International brand presents an exciting opportunity to both showcase and help craft a completely different kind of airport hotel experience. Moxy Sydney Airport will break all the rules of a conventional hotel stay - from check in at the bar, to the stylish industrial design, tech-enabled rooms, vibrant communal spaces and inspired activations. It represents the changing face of travel in Australia, and we’re excited to be part of it."

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