Icon Agency has expanded its Sydney operations with the opening of a new office on Jones Bay Wharf in Pyrmont. The move comes off the back of a year of rapid growth for the agency, with double-digit growth and a significant number of new clients. In line with its expanding client roster and office network, Icon went against industry trend, growing its team in 2020 by more than 20 per cent. Since January, the firm has added a further 11 new full-time employees to its digital, creative, PR and planning teams.