Industry leaders discuss the hallmarks of successful integrated marketing campaigns

Integrated marketing campaigns can be incredibly effective when the right messages are shared on the right channels at the right time. We caught up with Acting General Manager at Mango Communications, Alex Lefley, and Client Services Director at DDB Group Australia, Jess Hughes, to hear their thoughts on idea generation, ideal working relationships between multiple disciplines, how to ensure consistency of message is maintained across so many channels, and what the future holds for integrated campaigns.

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