The Soothe is a new content platform that drives conversations and resources around wellness for a Southeast Asia audience. Its core channel aims to provide a holistic wellness resource through authentic, inclusive and modern content around living well. Founded by Lynda Williams and Charissa Guan from communications agency, VIM & VIGOUR PR, The Soothe has formed an Editorial Advisory Council as opposed to having the platform driven by a singular Editor-in-Chief. The inaugural panel includes Co-Founders Lynda and Charissa as well as publishing leaders Zul Andra, Adibah Isa, and Jo Upcraft.