Introducing The Soothe
Media update

Introducing The Soothe

The Soothe is a new content platform that drives conversations and resources around wellness for a Southeast Asia audience. Its core channel aims to provide a holistic wellness resource through authentic, inclusive and modern content around living well. Founded by Lynda Williams and Charissa Guan from communications agency, VIM & VIGOUR PR, The Soothe has formed an Editorial Advisory Council as opposed to having the platform driven by a singular Editor-in-Chief. The inaugural panel includes Co-Founders Lynda and Charissa as well as publishing leaders Zul Andra, Adibah Isa, and Jo Upcraft.

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Jo Upcraft


Adibah Isa

Zul Andra

Charissa Guan

Lynda Williams

Co-Founder & Editor

The Soothe

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