yilantop.com is an online media brand focusing on consumer goods. It observes and investigates business in FMCG (fast moving consumer goods), clothing, beauty and grooming, food and drink, pet, Internet, and retail fields. yilantop.com publishes articles on its official website
, WeChat Public Account, Huxiu.com, 36Kr.com, TMTpost, and other social media platforms; it also publishes videos on WeChat Channels, Douyin, Kuaishou, Zhihu, Little Red Book, and other video platforms.
Recent editorial team has been confirmed as below:
- Founder / Editor-in-Chief Yang Yu covers brick-and-mortar retail, FMCG (fast moving consumer goods), beauty, and grooming. He is in charge of story pitches.
- Co-Founder Tong Huiguang covers Internet and corporates. He welcomes business collaborations.
- Co-Founder Dong Ye covers pets, art toys, and foods. She is responsible for pithces regarding stories submission, and part-time / full-time job applications.
- Editor / Reporter Liu Huayu covers tea, coffee, beauty, and grooming.
- Editor / Reporter Fan Yining covers clothing, supermarket, convenient store, and restaurant.