New Zealand wine compoany, Invivo has expanded its marketing team with two new hires, Gemma Fitzpatrick and Georgia Sanderson.

Gemma joins the team in a newly created position of Digital and Community Manager, bringing eight years of creative, digital and traditional marketing experience, both in-house and in agencies. Previously, she held roles at ecostore, Vitaco and Service Foods. Georgia comes on board as Assistant Brand Manager after finishing up a trade marketing role at Moët Hennessy NZ. 

Gemma said: “I’m so excited to have joined the ambitious team at Invivo, working on our digital strategy and mapping user journeys for consumers around the world. It was important that my next career move had a global scope and an innovative approach to marketing - and Invivo really stood out to me. I can’t wait to be a part of what’s next.”

Georgia added: “Invivo fosters an environment of growth and true innovation in both their brands and people and challenges the status quo in an industry that has a breadth of mature brands. I’m thrilled to be taking the lead on many of the exciting brand and trade marketing plans that are in the pipeline, including operating the world’s first winery airline flight.”

Senior Global Marketing Manager, Rachael Everitt, said great people make Invivo: “It’s a pleasure to welcome Gemma and Georgia to the team. Marketing is at the heartland of our company and as we continue to grow internationally, it’s so important to strengthen the team with expertise across the disciplines.

“Gemma’s digital credentials and Georgia’s eye for trade marketing will help fuel our mission to disrupt the drinks industry while continuing to support our importers and distributors around the world.”