Jiravara Virayavardhana helms Ogilvy in Thailand
Ogilvy Thailand has promoted Jiravara Virayavardhana to be its new Chief Executive. An Ogilvy veteran, Jiravara will be overseeing all aspects of business performance, people management, and client relationships for the company, as well as implementing the strategic direction of creativity powered by data and technology.
Jiravara first joined Ogilvy Thailand in 1995 and has been promoted to various senior positions including the Managing Director of Ogilvy Thailand in January 2016, after taking the role of Managing Director of Ogilvy Public Relations for the past 8 years. She has vast experience in handling various blue chip international and local clients across industries, from consumer goods, food and nutrition, retail, health, beauty, fashion, and technology, as well as cooperation with large government agencies and NGOs.
Jiravara said, “I am very pleased and honoured to be at the helm of Ogilvy Thailand. To me and all Ogilvy people, what makes us different is our unique ability to use creativity to solve our clients’ problems – from the way we discover insights to the way we produce our works. So, no matter how dynamic the trends are, as long as we can wield our creativity effectively, we can create great works that has a real impact on real life.”
Nopadol Srikieatikajohn, Chairman of Ogilvy Thailand commented on the appointment, “Throughout her time with Ogilvy, Jiravara has devoted herself to the growth of the company and our clients’ businesses. She has fully immersed herself in the challenges and risen above all with effective and sustainable solutions. The works under her supervision did not only shape people’s affections, but also their thoughts and behaviours, and went on to create ripple effects that transformed our society for the better. She is a true female icon who is loved and respected not just within the Ogilvy network, but by the wider communication community. I believe that, with her new, well-deserved role, Jiravara will continue to empower her people and bring our company forward with her unmatched business and emotional intelligence.”