_{(Pictured, left to right: Daniella Sorace and Amanda Grainger)}

Kate & Co. PR has announced the appointment of two new General Managers.

Business Development Director, Amanda Grainger, is now General Manager - Strategy & Marketing. Having joined Kate & Co. PR as an Account Director in 2014, Amanda will continue to oversee business development, strategy and agency forecasting, as well as drive staff recruitment, external marketing activity, agency budget and oversee the agency's social media strategy.

Daniella Sorace has been promoted to General Manager - Culture & People. Formerly a Group Account Director, Daniella will oversee the Kate & Co. PR team, client services and manage staff development, as well as drive the agency’s global expansion plans.

Managing Director, Kate Keane, said she is thrilled to promote the pair into GM roles: “Kate & Co. PR wouldn’t be what it is today without the unwavering support, well rounded experience and sheer determination and motivation of Amanda and Dani. To have these two incredible women who I admire and respect by my side as we pursue a global growth strategy is exciting; I can’t wait to see what the future holds.”

Amanda said: “Stepping into this GM role when the agency is in such strong growth phase is an amazing opportunity. I look forward to working alongside Kate and Dani to continue the momentum we have built in 2022.”

Dani said she is proud to lead the talented publicists at Kate & Co.: "They are a new generation of PR professionals shaping the industry. I look forward to continuing to foster talent and strategically expand our agency’s offering globally, as well as work alongside our strategic senior team who pride themselves on leading with intent and purpose.”