PR and creative agency, Keep Left has appointed Katarina Farrell to the newly created role of Managing Director - Sydney.

She joins the team from Herd MSL, where she was most recently Chief Growth Officer, and brings more than 18 years of communications experience working with national and international brands, including American Express, Cancer Council Australia, and Commonwealth Bank, as well as numerous State and Federal Government Departments.

The appointment comes after a number of new client wins for Keep Left, including a mix of retained and project work across private and public sector clients, with two significant national wins, based out of Sydney.

CEO and Founder, Caroline Catterall said, “The stars have really aligned in terms of the growth momentum we’re experiencing nationally, and particularly in Sydney right now, and with someone as proven as Kata joining the agency.

“Appointing a Sydney-based market leader comes after a 12-month search to find the right person to shape, lead and grow the Keep Left brand in Sydney, and lead the fast-growing existing team.”

Katarina added: “A large part of my agency career has been spent working in an Indie where I was able to play a key role in building and scaling the business, ahead of its sale to a global creative group. It’s so exciting to be back in an Indie and with such a clear mandate to shape and grow Keep Left in Sydney – this time in partnership with Caz and Gill.

“I’m seriously impressed by the sophistication of Keep Left and the work the team has done to fuse advertising and PR thinking as part of Ideas People Choose, which really shows in the quality of the strategic and creative offering.”