The Public Relations Institute of New Zealand has launched a new branding and look, and a new approach to professional development. Gone is the PRINZ acronym from the logo, with public relations written in full, in what Institute Chief Executive, Elaine Koller, says is a deliberate move: "The scope of our industry is incredibly broad but ultimately - whether you specialise in internal communications for a large corporate, iwi engagement for a public sector organisation, crisis management for an agency, run social media for a not-for-profit, or any other aspect, our industry is based on relationships - and we wanted to remind people of this.”

She said the stylised speech marks in the new logo represent the two-way nature of relationships.

The Institute has also introduced a tiered approach to recognising members' professional development, with bronze, silver and gold level badges members can use in email signatures, professional documents and social media.