“I have a very simple view, I think there are far too many PR people in the PR industry.”

This week Telum Talks To one of the region's most respected risk management experts Charles Lankester, Executive Vice President, Global Reputation and Risk Management at Ruder Finn in Hong Kong.

Charles shares his views on the rapidly changing risk landscape, why brands need to be bold, his tips for a career in risk management and why perspectives from outside PR can be so valuable to clients.