Manifest Group has announced its new status as a Certified B Corporation and put out a call to action for brands to pull the plug from their fossil fuel supporting agencies. Alongside this, the international communications group has unveiled a new brand identity, website and corporate structure to communicate the agency's mission to 'build brands that change the world'. 

Alex Myers added:
“The shape of the creative industry has changed. The best agencies are no longer defined by the channels they work in, or the territories they cover. They are, however, still defined by who they work with. We are inspired by those agencies committed to a positive legacy for our industry — including those with B-Corp certification. We believe they are fighting the good fight, and we are proud to be in their ranks.”

As an added incentive for brands to check their agencies’ ethical background and client roster, Manifest is offering a ‘planetary dividend’ for those choosing to switch from a fossil-fuel supporting agency - in the form of 10 per cent of fees donated to regulated reforestation projects for the first year of working together.