MASS Digital Co., Ltd. acquires publishing rights of ELLE and ELLE Men in Thailand
MASS Digital Co., Ltd., a developer and manager of digital media content platforms, influencer management expert, and event organiser in Thailand, acquired from its partner ELLE INTERNATIONAL (Lagardère Group) the rights to publish ELLE and ELLE Men in Thailand. Starting in January 2023, the company will seek to deliver rich content, implement offline-online marketing, engage a new generation of readers, and expand into other businesses for long-term advantages, aiming to increase its core customer base.
In addition, the company also aims to strengthen its platforms to keep up with changing world trends, including organizing annual activities such as ELLE Thailand Beauty Awards and ELLE Beauty Star Awards. For ELLE Men, the company aims to refresh and liven up its content to capture even more young readers’ interests as well.
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