Sydney-based consultancy, Melior has been appointed as the local strategic brand communications agency for global luxury brand, Golden Goose, following a competitive pitch.

The brand has tapped Melior to handle all local strategy and partnerships, brand PR & communications, celebrity and influencer strategy, eventing, and community-building activities across both Australia and New Zealand.

Founder & Managing Director at Melior, Daniel Higgins commented: "We are thrilled to welcome the Golden Goose brand to our portfolio and look forward to establishing a successful partnership that will continue to build on the brand's global and local positioning in the market. This is a brand that resonates deeply with our values and creative approach to brand strategy."

Golden Goose joins Melior's portfolio of clients, which include Roger Dubuis, Ferrari, Piaget, State of Craft, Versa Cocktails, Youth to the People and Beme Wellness.