announced an expanded global partnership bringing real-time insights around PR Attribution to all MSL clients worldwide, connecting earned and owned content to business outcomes by blending deterministic data with artificial intelligence.
Onclusive invented and trademarked PR Attribution over the past decade with the largest AI-driven data-set and trained machine learning models. PR Attribution links individual articles and pieces of content to specific business outcomes, allowing for precise PR analytics with actionable insights. Instead of relying on proxy metrics like coverage volume and potential reach, PR Attribution delivers real-time insights including:
- The total volume of company website visits from earned and owned media
- The specific website interactions that are driven by individual pieces of content
- Projected revenue impact of individual pieces of content
- Trended statistics by communications campaign, message or topic
“We have spent the bulk of the past two years at MSL honing an earned-first tech stack based on co-development partnerships, connected APIs and rich Epsilon data that is unrivaled in the industry and has powered insights and innovation in ways that haven’t been possible until now,” said Bryan Pedersen, Chief Innovation Officer, MSL U.S. “Onclusive’s PR Attribution model has brought us unmatched visibility to PR measurement, deprioritizing industry vanity metrics and inaccurate forms of attribution. Extending our partnership globally further cements MSL’s leadership in ‘influence impact’ and competitive advantage in comms tech.”
“Attribution has become standard best practice in marketing, and we are proud to have brought a similar set of advanced capabilities to communications practitioners. As the industry’s first and most accurate attribution solution, PR Attribution is changing PR measurement. Utilising Onclusive’s best-in-class data science we are proud to be a strategic partner to MSL and their clients globally,” said Dan Beltramo, CEO at Onclusive.