New appointments at Sandpiper Communications

New appointments at Sandpiper Communications

Sandpiper Communications has announced the appointment of Genevieve Chow as Director and Hetty Musfirah as Account Director following a significant growth of its technology practice across the region. Genevieve joins Sandpiper following 14 years with Burson-Marsteller, where she worked in Hong Kong, Myanmar and Singapore, and led corporate reputation, international media relations and public affairs programmes for global technology companies, including Foxconn, Huawei, SAP and Telenor.

Hetty has 14 years of experience in communications, public affairs, and journalism in Singapore and Southeast Asia. She is a former communications advisor at Singapore’s Ministry of Trade and Industry where she worked with government leaders and senior management on strategic communications, international relations, and industry engagement including with technology companies. Hetty began her career as a journalist, spending eight years with regional TV broadcaster Channel NewsAsia, where she covered key events including high-profile visits by Heads of State to Singapore and delivered content for associated print, radio and digital platforms.

Emma Smith, Chief Executive, Sandpiper Communications, said: “The acceleration of digitalisation during the pandemic has fuelled the maturation of many technology brands, and sharpened their strategic focus on reputation management. We are pleased to welcome these two world-class advisors to our team who will support our technology clients on their transformative journeys and help further our promise to deliver hands-on, senior strategic counsel to our clients every day.”

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