Ogilvy launches sustainability practice

Ogilvy launches sustainability practice

PR and communications agency Ogilvy has launched its Sustainability Practice in Australia as brands and business face increasing pressure to clearly communicate environmental social and governance (ESG) goals and progress. The practice will be driven by a team of experts from Ogilvy PR, Ogilvy Consulting and Cannings Strategic Communications. It will provide strategic counsel, reputation management, investor relations, stakeholder engagement, behaviour change and crisis support on ESG challenges and opportunities for businesses and organisations across both Australia and New Zealand.

The Sustainability Practice will help businesses navigate ESG complexities and ensure their communications are believable to protect their social licence. Driving the Sustainability Practice are communications specialists Nino Tesoriero, Jacquie Potter and Brian Corrigan, plus Toby Harrison from Ogilvy Consulting, Luis Garcia from Cannings Strategic Communications, and Dane Smith representing Ogilvy’s behavioural science expertise.

Ogilvy’s Chief Counsel, Nino Tesoriero, who is leading the practice explains: “Environmental and social issues are becoming a major consideration for Australian consumers, and yet they don’t believe that business or government are doing enough to address them. Our new Ogilvy research also found more than half of consumers (53 per cent) would boycott a brand they consider to be unethical, highlighting the need for brands to be better corporate citizens.

“As a result, clear communication of meaningful action will be increasingly important as companies navigate their way through these complex issues in search of sustainable progress and business success.”

Nino added, “Consumers told us they would be more likely to believe corporate leaders if they followed through on their ESG promises, however, many corporate affairs leaders feel challenged in communicating with certain audiences. Providing specialist advice, global tools and ongoing research in this area will ensure companies are able to do the right thing and talk about it with confidence.”

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