opr has bolstered its leadership team by appointing Graham White as Chief Operating Officer, and Jacquie Potter as Managing Director of Howorth; a role that will be in addition to her responsibilities as opr’s Chief Growth Officer. Graham was previously Group Managing Director of Howorth Communications, a position he held for almost 15 years.
Graham said: “After almost two decades in the agency, change is always good. It keeps us mentally sharp and continually evolving. I’m very proud of my achievements leading Howorth, keeping it on a strong growth trajectory and evolving our services so we remain relevant to our clients. Whilst I will miss holding those reins, I’m looking forward to working with Richard in this new role. It’s an exciting opportunity and one I’m already enjoying.”
opr has also strengthened its healthcare team with the appointment of Samantha Gale to the role of Associate Director, based in the Melbourne office. Samantha was most recently with Cox Inall Change as Group Account Director, and Edelman as Senior Account Director (Healthcare).