Porter Novelli has announced the promotion of Laura Hill to the newly created role of Managing Partner - Engagement.

The agency stated that the appointment reflected an increasing demand for effective engagement across industries, as organisations navigate change and major reforms in sectors such as energy, aged care, health, and education.

Laura first joined Porter Novelli in 2021 as Special Counsel, bringing two decades' experience, with roles in the corporate, government and not-for-profit sectors, most of which focused on working with communities or employees as they underwent change.

Rhys Ryan, CEO of Porter Novelli, said we’re living in a moment where engagement can't just be good, it must be exceptional.

"There’s a real shift happening right now and organisations can’t afford to treat engagement as top-down or a tick-the-box - it's so much more important than that.

"Regional communities, industries and sectors, employees and communities with shared interests are demanding better from organisations. It's wonderful to have an asset like Laura on our side.

"Laura's strength is her ability to translate complexity into clarity, building genuine connections that cut through noise and drive real impact. Her appointment couldn’t be more relevant, and we’re pleased to bring this level of expertise to our clients."